This year, look beyond traditional red roses for a Valentine’s Day surprise. I love peonies, ranunculus, anemones, dahlias, and carnations in deep bloodred, bright fuchsia, and coral. I’m nuts about carnations, a flower that often gets snubbed but blooms in every color of the rainbow and lasts well past cupid’s day. And I love that as peonies bloom, they look different each day. If you insist on roses, though, select the ‘Hearts’ rose, whose lush petals often bloom in a symbolic and holiday-appropriate heart shape. They are priced reasonably enough to allow for splurging on the vase or a nice wine instead. I always sneak an herb or two into the bouquet for added meaning. According to ancient lore, rosemary signifies loyalty and fidelity, marjoram alludes to joy and happiness, and angelica implies a bit of magic.

For the vessel, hand-select a special vase—perhaps one that will find a permanent home on your Valentine’s sideboard or cocktail table—and take it to your local florist. (How many glass containers does he or she have under the sink? Don’t add to that pile!) I always love the contrast of red blooms in a blue-and-white chinoiserie vase. A simple arrangement in a silver julep cup is a small gesture that any gentleman can handle. Place it on a tray when you present breakfast in bed, or beside a collection of perfume bottles on a dressing table. And while you’re at the florist, don’t forget to handwrite the card. Don’t allow anything to be lost in translation, or worse, communicated in courier font! Inscribing your message is a necessary personal touch.