Much in the same way that you can shop for books in a brick-and-mortar Amazon store, you’re now able to catch the latest Netflix Original flick on a bona fide movie-theater screen. The streaming service has just announced that it is leasing New York’s legendary Paris Theater, breathing new life into the city’s last-remaining single-screen cinema, which went dark—seemingly for good—in August of this year.

The Paris opened in 1948 and quickly became a favorite for cinephiles thanks to its programming of foreign (originally French, hence the theater’s name) and arthouse films, but it struggled to compete with the megaplexes and dine-in theaters that have become so ubiquitous around town. “The causes of death are the usual suspects: the internet (streaming video); real estate (expired lease); changing demographics; shorter attention spans. Which is to say: life,” wrote John Leland in the theater’s obituary for The New York Times .

But life was sparked anew this month, when Netflix opened up the cinema for a special run of its original film Marriage Story, directed by Noah Baumbach, in November. Apparently, the screenings were successful enough for the company to take over the full lease of the theater, with plans to use it for premieres, regular screenings of its original content, and other special events—though it remains to be seen whether or not Netflix will run foreign or arthouse films that it has licensed to stream.

“After 71 years, the Paris Theater has an enduring legacy, and remains the destination for a one-of-a kind movie-going experience,” Ted Sarandos, Netflix’s chief content officer, says in a statement. “We are incredibly proud to preserve this historic New York institution so it can continue to be a cinematic home for film lovers.”

Prior to the announcement of the lease takeover, Netflix had been rumored to have been in the market for its own screens for theatrical releases—a necessity for a film to be nominated for an Oscar—as many major movie house chains have refused to run the company’s original content. (The chains typically want an exclusive on screenings prior to a film’s release on Netflix’s own platform.) But with Netflix’s foray into theater management at the Paris, it’s likely only a matter of time before the Academy Award nominations roll in.

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