Amid the delightful chaos of the annual Frieze art fair, this week the esteemed auction house Phillips opens the doors to its new Aukett Swanke–designed European headquarters—a striking, 31,000-square-foot space at 30 Berkeley Square, in London’s increasingly art-focused Mayfair.

On the first floor, a spacious showroom is flanked by 23-foot-tall windows on two sides, flooding the space with natural light, while the ground floor will serve as a flexible exhibition and auction space, with private skyboxes overlooking the soon-to-be-action-packed room. Studio ZNA, a gallery favorite, can be credited with the bespoke lighting throughout the grand, three-level outpost.

The inaugural event at the new HQ, a contemporary art evening sale, will be held on October 15 and will include works by Richard Prince, Gerhard Richter, and Andy Warhol, to name a few. "We are thrilled to relocate our European headquarters to the heart of Mayfair," says Phillips’s newly appointed chairman and CEO, Edward Dolman, who joined the auction house in July after nearly 30 years at Christie’s and a stint at the Qatar Museums Authority. "We look forward to contributing to the infusion of art, design, and culture in this unique and exclusive enclave."

Indeed, as part of the opening program, Phillips also introduces "A Very Short History of Contemporary Sculpture," an exhibition curated by Francesco Bonami, which takes advantage of the spectacular new space by showcasing sizable works by 33 international artists, including Maurizio Cattelan, Urs Fischer, and Donald Judd.

"On seeing the new building at 30 Berkeley Square, I immediately thought of the sculpture garden at the Metropolitan Museum of Art in New York and knew a sculpture show would look incredible in the space," says Bonami of the exhibition, on view through October 31.

Phillips, 30 Berkeley Square, London; phillipom

* *