Sometimes you just need a change of scenery.

When the legendary florist Michael George passed away earlier this year, a move seemed like the perfect route to a fresh start. After running one of New York's most prestigious floral studios out of the Midtown East Tudor City apartment complex since 1980, a new location in lower Manhattan’s laid back East Village gave just the energy infusion the company needed.

"We’ve operated a 100 percent phone business for over 30 years," his wife, Lisa George, says of the company that has become the go-to florist of Alexander Wang, Vera Wang, and Yves Saint Laurent. "Our client base knows to call us, so it didn’t really matter where we ended up."

The new space is charming and compact, buzzing with nonstop activity. A floor-to-ceiling shelf is filled with vessels and vases. Plastic buckets of pinkish lilies await the florist at a work table. A walk-in refrigerator stores the stock of stems, its contents looking relatively slim in light of the studio’s daily output: Speaking solely of white roses (the pick of Calvin Klein and Michael Kors), George estimates sending out roughly 500 to 1,000 per day. "Nothing stays here long."

With the florist’s new, visible storefront on Avenue B, walk-in traffic is on the rise—a mix of curious passersby and local fashion-industry clients. And now, in the breezy, sun-bathed space, there’s plenty of natural light for shooting the daily snapshots it sends to clients. The neighborhood, bubbling over with energy, provides a new kind of inspiration for the studio’s avant-garde arrangements.

With event season in full swing, George is in the midst of a seemingly endless list of projects. "Once fashion week started in September, it was like a gun went off." A Baroque affair for Bulgari with jewel-tone flowers, topiaries, and still life–inspired fruits. A Museum of Art and Design event honoring designer Michael Aram, where stems will act as architectural elements, highlighting his organic-meets-glam vase designs. A memorial influenced by one of her favorite landscape architects, Piet Oudolf. In George’s spare time she’s been dreaming about deconstructing blooms to make a floral mosaic of just loose petals, à la Raf Simons’s flower walls at Dior.

In this new space, it seems, creativity is in bloom.

Michael George, 197 Avenue B, New York; michaelgeorgeflowerom , 212-883-0304

* *